CREATIVE ACCOUNT MANAGER

The&Partnership Germany GmbH (WPP Media) since 2022

In my role at The&Partnership Germany, I combine long-standing automotive experience with the fast-paced dynamics of an international agency environment. I work in a calm, structured and solution-oriented way – even under high pressure. My focus lies in creating clarity within complex processes, connecting teams and reliably translating brand strategies into execution.

As Account Manager Trade Marketing for the Lexus brand, I am responsible for the operational management of national retail and marketing campaigns.

My responsibilities include:

• End-to-end project management of marketing campaigns (online, print, OOH, radio, POS)

• Coordination between client, creative, media and production teams

• Management of individual dealer requests and special projects

• Development of creative communication solutions for premium automotive brands

• Budget responsibility, project controlling and invoicing

• Resource planning and quality assurance

• Management of external partners and service providers

Results & Impact

• Contributed to Lexus Germany’s record year 2024 with +75.3% growth in new registrations

• Responsible for the national full-funnel launch campaign of the Lexus RZ

• Strengthened dealer communication through structured processes and clear guidelines

• Ensured consistent brand communication across national and regional activities

Working Style

I work proactively, stay clear-headed in complex situations and act as a connecting interface between creative teams, media and business stakeholders. My strength lies in translating ideas into realistic and reliable structures.