Marketing- and Projectmanagement
Kristin Carlshon
I connect people, translate ideas into practical realities and help teams find calm and direction
For over a decade, I have worked at the intersection of marketing, project management and brand communication. I am used to navigating complexity, working across departments and holding different perspectives together – calmly, clearly and with a strong sense of responsibility.
Among other projects, I contributed to national brand and dealer communication for Lexus, supporting the brand’s record growth in Germany in 2024 (+75.3% new registrations).
I don’t believe in perfection. I believe in clarity, learning and moving things forward, even when conditions are not ideal. I observe carefully, ask questions to truly understand and take responsibility for bringing structure into situations where many things are moving at once.
Alongside my permanent roles, I work as a freelance consultant with independent brands and businesses. I support them in strengthening their communication, sharpening their visibility and building structures that feel authentic and sustainable.
How I work
I observe before I decide
I ask questions to truly understand
I connect perspectives instead of creating fronts
I stay calm when complexity rises
I focus on progress, not perfection
Content
Project management of complex marketing and communication projects
Coordination of cross-functional teams and external partners
Structuring of processes and workflows
Brand and campaign work in international environments
Interface work between creative, media and business teams
If you are looking for someone who brings clarity into complex projects, I’d be happy to connect.