HEAD OF MARKETING

VINYL FROM BERLIN 2021-2024

What I did:

Responsible for the holistic marketing and brand communication of an independent Berlin-based record store with an international online shop. I managed content, social media, online communication and developed creative POS and out-of-home materials.

My focus:

• Digital brand communication and content development

• Social media strategy and community building

• Design of custom POS and out-of-home brand materials

Result:

The store experienced strong international visibility growth, attracting regular customers from Europe, the USA and Australia. In addition, annual revenue growth of approximately 20% year over year was achieved during my time working with the brand. The brand perception was strengthened and a loyal international community was built.