KRISTIN CARLSHON
0157 744 314 92
Project-/Account Managerin & Marketing Consultant
PROFILE
Marketing and project management professional with more than 10 years of experience across automotive, agency and brand environments. Specialized in managing complex projects, coordinating stakeholder networks and translating strategic goals into clear structures and measurable results. Known for a structured, reliable and calm way of working – even under high time pressure.
CORE COMPETENCIES
Project Management & Campaign Coordination
Stakeholder & Partner Management
Marketing & Brand Strategy
Budgeting & Controlling
Process Structuring & Quality Management
Automotive Expertise
PROFESSIONAL EXPERIENCE
Creative Account Manager – Trade Marketing (Lexus Germany & Austria)
The&Partnership Germany GmbH/ WPP Media, Cologne - since 2022
End-to-end operational project management of national marketing campaigns (online, print, OOH, radio, POS)
Coordination of creative, media, production and client stakeholders
Management of individual dealer requests and projects under high time pressure
Budget responsibility, billing, project controlling and reporting
Resource management and quality assurance
Direct responsibility for a premium automotive client (Lexus)
Key focus areas:
Management of full-funnel launch campaigns (including Lexus RZ)
Contribution to the further development of brand guidelines for the retail environment
Recognised for precision, resilience and a highly autonomous working style
Contributed to +75% growth in Lexus new registrations in Germany in 2024.
Senior Specialist Fleet & Business Customer Service (Toyota/ Lexus Germany & Austria)
d-kn GmbH / Toyota/ Lexus Deutschland GmbH, Cologne – 2009-2022
Long-standing role in complex B2B automotive environments, focusing on dealer networks, fleet customers and internal stakeholder coordination.
Interface between dealers, management and contractual partners
Support of major B2B and fleet customers in Germany and Austria
Development and implementation of sales promotion initiatives
Controlling and premium calculations in SAP
Contract management and documentation
Creation of reports and statistics (e.g. registrations, incentives, budget tracking)
Support in training and knowledge transfer
Support of marketing initiatives (cooperations, competitions, events and brand ambassadors)
Additional responsibilities:
Full Service Leasing hotline support for Toyota and Lexus dealerships
Creation of leasing offers and vehicle configurations for key account management, field sales and retail partners
Sales & Account Assistant
OAO GmbH & Co. KG, Kassel - 2008-2009
Conducted sales campaigns and supported customer relationship management in direct marketing
FREELANCE PROJECTS (SELECTED)
Marketing Consultant
Penac Of Great Britain, Nottingham - since 2024
Brand and sales support for the UK market
Social media content and visual brand communication
Newsletter setup and campaign support
Marketing Consultant
Penac Jekyll & Klein, Berlin - since 2025
Brand and sales support for the UK market
Social media content and visual brand communication
Newsletter setup and campaign support
TOOLS & SYSTEMS
SAP · Microsoft Office · Jira · Wrike · Confluence · Adobe Creative Cloud · CMS-Systeme · Meta Business Suite · Canva · Mailerlite · Miro · Hostinger
EDUCATION
Studies in Medieval History/ Regional History/ Early German Literature Studies, Julius Maximilians University of Würzburg
Studies in English & German Philology, University of Rostock
General Higher Education Entrance Qualification (Economics), Fachgymnasium Waren (Müritz)
LANGUAGES
German – Native
English – Fluent